A new high-performance package was added, the R/T ("Road/Track", with no 'and' between the two, as in the then highly influential, muscle car promoting Road & Track magazine). The R/T came standard with the previous year's 440 "Magnum", with the 426 Hemi optional.

In 1968, Chrysler Corporation began an ad campaign featuring a cartoon bee with an engine on its back promoting models called the "Scat Pack". The Coronet R/T, Super Bee, Dart GTS, and Charger R/T received bumble-bee stripes (of two thin stripes framing two thick ones). The stripes were standard on the R/Ts and came in red, white, or black, but could be deleted at no extra cost.

The 1968 film Bullitt helped popularize the Charger R/T for its notable car chase sequence alongside the titular character's 1968 Ford Mustang GT through the streets of San Francisco, which has been regarded as one of the most influential car chase scenes in movie history. In the film, a black Dodge Charger R/T 440 is chased by Steve McQueen's Ford Mustang GT, jumping on the San Francisco slopes.[14] The 1968 model year Charger sales increased to 96,100, including over 17,000 Charger R/Ts.

1969

1969 Dodge Charger

The 1969 model year brought few modifications. Exterior changes included a new grille with a center divider and new longitudinal taillights, both designed by Harvey J. Winn. A new trim line called the Special Edition (SE) was added. This could be available by itself or together with the R/T, thus making an R/T-SE. The SE added leather inserts to the front seats only, chrome rocker moldings, a wood grain steering wheel, and wood grain inserts on the instrument panel. A sunroof was added to the option list, but was ordered on only 260 Chargers. The bumble bee stripes returned as well, but were changed slightly. Instead of four stripes, it now consisted of a wide stripe framed by two smaller stripes. In the middle of the stripe, an R/T cutout was placed. If the stripe was deleted, a metal R/T emblem was placed where the R/T cutout was. Total production was around 89,199 units.

There were two different 383 engines available for the 1969 model year: 2-barrel and 4-barrel. The 2-barrel was rated at 290 hp. The four barrel engine was rated at 330 hp and was identified on the air cleaner as "383 / FOUR BARREL". The 330-hp engine was unique to the Charger model in 1969. While this engine was available with an un-silenced air cleaner option, it differed internally from the 335-hp 383 "Magnum". Differences between the 330-hp 383 4-barrel and 335-hp 383 magnum were mostly internal. Both versions used the Carter AVS carb and the larger exhaust manifolds from the 440 Magnum engines, but the Magnum had a windage tray in the oil pan, a different camshaft profile, and different valve springs. In 1969 the B-series engines were all painted Chrysler Engine Turquoise with the exception of the 4-barrel 383 four speed and 440 Magnum engines which were painted Chrysler "High-Performance Orange". As usual, the 426 Hemi was painted "Street Hemi Orange". The 383 Magnum motor was used in Road Runners and Super Bees, but did not appear in a Charger body until 1971.

Bo & Luke Duke popularized the 1969 Dodge Charger in The Dukes of Hazzard
The television series The Dukes of Hazzard (1979–1985) featured an orange 1969 Dodge Charger that was named The General Lee. "The General" sported the Confederate battle flag painted on the roof and the words "GENERAL LEE" over each door. The windows were always open, as the doors were supposedly welded shut for racing, and the actors would do a window slide to get in and out. The number "01" is painted on both doors. Also, when the horn button was pressed, it played the first 12 notes from the de facto Confederate States anthem "Dixie". The car performed spectacular jumps in almost every episode, and the show's popularity produced consumer interest in the car.

Charger 500

Dodge Charger 500
In 1968, the NASCAR inspired Charger R/T failed to beat the Ford cars (the Ford Torino Talladega and the Mercury Cyclone Spoiler II) on the high-banks oval-tracks. Wind tunnel tests showed the tunneled rear window caused lift and the gaping mouth induced drag. As a result, Dodge made the rear window flush with the rest of the roof and put a 1968 Coronet grille in the front.

The original Charger 500 prototype was a 1968 Charger R/T with a 426 Hemi and automatic transmission. The prototype was painted in B5 Blue with a white stripe, as well as a white interior. The Charger 500 was one of three models introduced in September 1968. Standard engine was the 440 Magnum, but factory literature claims the 426 Hemi was standard. The Charger 500 had the Torqueflite standard and the same equipment standard as the R/T.

A total of 392 Charger 500s were made, of which only 67 had the 426 Hemi engine; 27 with a 4-speed and 40 with an automatic transmi

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