Sir Henry Royce, co-founder of Rolls-Royce, is quoted as saying: “Seek perfection in everything you do. Take the best there is and get better. When it does not exist, design it. ”These are some pretty heavy words, but it's the right creed for an automaker like Rolls-Royce. With a history of producing some of the most elegant, opulent, and absolutely desirable luxury vehicles on the planet, perfection is not just a goal - it's an expectation. This is the case with the highly recognizable Rolls-Royce flagship model Phantom. They are cars destined for royal stables, acting as a continuous signature of power, wealth and prestige.

Led by the Spirit of Ecstasy trademark on the hood, the Phantom comes equipped with extravagance and luxury, offering high levels of personalization to select buyers with deep enough pockets to really appreciate it. Currently offered in a variety of different flavors, including the standard Phantom, an extended wheelbase model, a coupe and a Drophead coupe, Rolls announced a new eighth generation set to launch later this week. However, the nameplate history is rapidly approaching an entire century at this time, so how did we get here? To find out, we delve into the history of the Phantom, taking a look at the seven generations that have come and gone since the model was introduced in 1925.

Built between 1925 and 1931, a total of 3,512 Phantom I units were produced, with 2,269 built in Derby, England, and 1,240 built in Massachusetts. Created as a replacement for Silver Ghost (also known as 40/50), the first-generation Phantom offered varying specifications depending on where it came from. For example, models built in the US received a three-speed transmission with central shift, as opposed to the four-speed gearbox found in UK models. The wheelbase length for the LWB variants also varied, with the US model incorporating a wheelbase of 3,721 mm, compared to the wheelbase of 3,823 mm in the United Kingdom. Some US models have also placed the fuel level gauge on the dashboard instead of the fuel tank, as on UK models.

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